Our Story

Hi, we’re Matteo and Cristina. Our journey began with a simple promise: to offer other parents only what we would choose for the people we love most.

Hey Baby Store is more than just a shop; it’s a reflection of our daily lives. It all started when we saw my aunt navigating her first steps into motherhood. We personally hand-selected and tested products that truly made a difference during her pregnancy and her daughter's first months. Seeing that quality bring comfort to my niece was the 'spark' we knew we had to share these essentials with other families.

Now, with the arrival of our son, Michele, this mission has become even more personal. Every toy, accessory, and essential you find here is something Cristina relied on during her pregnancy and something Michele still uses today to explore the world.

We aren’t just selling products; we’re sharing the experience and peace of mind of a family that walks in your shoes every single day. Welcome to Michele’s world. Welcome to our family.

Hey Baby Store family moment

The growth of Hey Baby has been a beautiful journey, fueled entirely by your trust and the stories you share with other parents. We are truly humbled to have a place in your home and your family’s most precious moments.

As a boutique, family run business, we take immense pride in our personal touch. When you reach out to us, you’re not talking to a faceless corporation you’re talking to me or Cristina. We are personally committed to ensuring you receive the genuine care and attention that every new parent deserves. We don’t just see you as customers; we see you as part of the community we are building for our son, Michele. Thank you, from the bottom of our hearts, for choosing to support our dream and our family business.